Cheapest Supermarket, why not the healthiest?

We are all aware that Great Britain has an obesity problem, the statistics and forecasts are terrifying, still, every year we give the award for the cheapest supermarket ignoring that what drives obesity is the cheap food, the food that contains everything but food.

We got to the point that we are being overcharged for buying what should be the only option available. A classic example is pesto, where we're charged more for a gluten free version even though the recipe doesn't include any. And the excessive use of gluten and lactose derivatives to compensate for poor quality ingredients is increasing allergies and further straining the already overburdened NHS.
Or, we're being taken advantage of when we're charged more for certain foods, like protein rich yogurt, which actually contain less protein than their standard versions where the "protein rich" claim is based on the total pot content rather than the typical 100 grams.

Yes, the living cost is a major problem for many families across the country, and it needs addressing. However, cheap food that negatively impacts their health is not the solution. We need a new, completely different approach. A few years ago, we thought adding calorie counts on food packages would help, and more recently, adding them to menus. Unfortunately, the problem has only worsened.
The real solution lies in food education. When properly analysed, good quality food isn't more expensive, we need to change this perception. Good quality food requires less because it is rich in flavor, and good chocolate doesn't create addiction because it isn't full of sugar. Although we may pay more upfront, good quality food lasts longer and provides essential nutrients and health benefits.

Let's start teaching food education to children, showing them how to cook, the basics — we don’t want them to become all chefs, but to instill lifelong skills. If children learn about food from a young age, they will carry this knowledge with them, and some may even become great chefs. Educating children about food will not only make them healthier and able to enjoy life, but it will also reduce the strain on the NHS. Obesity leads to numerous other health issues, from diabetes to heart attacks.

So, let's shift our focus from finding the cheapest supermarket to recognizing and awarding quality food and its ingredients. At Italyabroad.com we stand with Hippocrates “Let thy food be thy medicine and thy medicine be thy food”, live a happier and healthier life simply buying healthy, proper food.